@extends('layouts.portal')
@section('title', 'Marketing & admissions analytics')
@section('subtitle', 'Which sources, campaigns, courses and offers turn into leads, applications, admissions and revenue.')
@section('content')
<form method="get" class="filters" aria-label="Report period">
  <label class="small">From <input class="input" type="date" name="from" value="{{ $from->toDateString() }}"></label>
  <label class="small">To <input class="input" type="date" name="to" value="{{ $to->toDateString() }}"></label>
  <select class="select" name="by" aria-label="Group by">@foreach(['source' => 'Source', 'medium' => 'Medium', 'campaign' => 'Campaign'] as $k => $l)<option value="{{ $k }}" @selected($dim === $k)>By {{ strtolower($l) }}</option>@endforeach</select>
  <button class="btn btn-secondary btn-sm" type="submit">Update</button>
</form>

<div class="op-kpis">
  @foreach($funnel as $label => $n)
    <div class="op-kpi {{ $loop->last ? 'green' : ($loop->first ? 'dark' : '') }}"><span>{{ $label }}</span><b>{{ number_format($n) }}</b><small>@if(! $loop->first && reset($funnel)){{ round($n / max(1, reset($funnel)) * 100, 1) }}% of leads @else {{ $from->format('d M') }} – {{ $to->format('d M Y') }}@endif</small></div>
  @endforeach
  @can('finance.view')<div class="op-kpi violet"><span>Revenue from admissions</span><b>{{ money($revenue) }}</b><small>confirmed payments on admissions in this period</small></div>@endcan
  <div class="op-kpi {{ $medianResponse !== null && $medianResponse <= 4 ? 'green' : 'amber' }}"><span>Median first response</span><b>{{ $medianResponse !== null ? $medianResponse.' h' : '—' }}</b><small>{{ $contacted }} leads contacted · target 4 h</small></div>
</div>

<section class="panel"><div class="panel-head"><h2>By {{ $dim }}</h2><span class="small muted">Tag every ad and post: ?utm_source=facebook&amp;utm_medium=paid_social&amp;utm_campaign=oct-launch</span></div>
  <div class="table-wrap" style="border:0;border-radius:0"><table class="table">
    <thead><tr><th>{{ ucfirst($dim) }}</th><th class="num">Leads</th><th class="num">Applications</th><th class="num">Admissions</th><th class="num">Lead → admission</th>@can('finance.view')<th class="num">Revenue</th>@endcan</tr></thead>
    <tbody>
    @forelse($rows as $r)
      <tr><td><b>{{ $r['label'] }}</b></td><td class="num"><a href="{{ route('admin.leads.index', [$dim === 'campaign' ? 'campaign' : 'source' => $r['label']]) }}">{{ $r['leads'] }}</a></td><td class="num">{{ $r['applications'] }}</td><td class="num">{{ $r['admissions'] }}</td><td class="num">{{ $r['conversion'] !== null ? $r['conversion'].'%' : '—' }}</td>@can('finance.view')<td class="num">{{ money($r['revenue']) }}</td>@endcan</tr>
    @empty
      <tr><td colspan="6" class="table-empty muted">No data in this period yet.</td></tr>
    @endforelse
    </tbody>
  </table></div>
</section>

<div class="grid g2">
  <section class="panel"><div class="panel-head"><h2>By course</h2></div>
    <div class="table-wrap" style="border:0;border-radius:0"><table class="table">
      <thead><tr><th>Course</th><th class="num">Leads</th><th class="num">Apps</th><th class="num">Admitted</th>@can('finance.view')<th class="num">Revenue</th>@endcan</tr></thead>
      <tbody>@forelse($courseRows as $r)<tr><td>{{ $r['label'] }}</td><td class="num">{{ $r['leads'] }}</td><td class="num">{{ $r['applications'] }}</td><td class="num">{{ $r['admissions'] }}</td>@can('finance.view')<td class="num">{{ money($r['revenue']) }}</td>@endcan</tr>@empty<tr><td colspan="5" class="table-empty muted">No data yet.</td></tr>@endforelse</tbody>
    </table></div>
  </section>
  <section class="panel"><div class="panel-head"><h2>Offers</h2><a class="small" href="{{ route('admin.offers.index') }}">Manage offers</a></div>
    <div class="table-wrap" style="border:0;border-radius:0"><table class="table">
      <thead><tr><th>Offer</th><th class="num">Views (all time)</th><th class="num">Leads (period)</th></tr></thead>
      <tbody>@forelse($offers as $o)<tr><td>{{ $o->name }}@if($o->isLive()) <span class="pill pill-green">live</span>@endif</td><td class="num">{{ number_format($o->views) }}</td><td class="num">{{ $o->leads_count }}</td></tr>@empty<tr><td colspan="3" class="table-empty muted">No offers yet.</td></tr>@endforelse</tbody>
    </table></div>
  </section>
</div>
@endsection