# Content guide

* **Site details** (phone, e-mail, WhatsApp, address, bank/wallet numbers, NTN, social links, SEO title/description, logo): *Admin → Settings*.
* **Courses**: *Courses → edit*: title, vendor, level, duration, exam code, price, outcomes (one per line), FAQs (`Question | Answer` per line), SEO fields; *Curriculum* for modules/lessons.
* **Batches**: *Batches → New*. A course with no open batch shows a “register interest” state.
* **Blog/Knowledge hub**: *Content → Articles* (Markdown). Use question-style H2 headings, a 2-sentence answer first, links to course pages.
* **FAQs, events, gallery, testimonials**: *Content* tabs. Testimonials seeded for QA are **unpublished placeholders** — replace with real, permitted quotes before publishing.
* **Exam questions**: *Exams → question bank* or CSV import (sample file downloadable on the import form). Seeded banks are INFOTICS-written practice items — have trainers review them.

## SEO / AEO checklist
1. Unique title (≤ 60 chars) and description (140–158 chars) per page. 2. One H1. 3. Answer-first paragraph under the H1. 4. FAQ blocks on money pages (they emit FAQPage schema). 5. Internal links between courses, exams, articles. 6. Submit `https://yourdomain/sitemap.xml` in Google Search Console and Bing Webmaster. 7. `robots.txt` allows search and AI crawlers; `llms.txt` summarises the site for LLMs. 8. Keep social profile URLs current (they feed `sameAs` in schema).